Say Hello to an Eye-Catching
Franchise Opportunity

Say Hello to an
Franchise Opportunity

Proud to be Once Again Ranked #1!

in the Lash Extension, Brow Services, and Skincare Solutions Category
in Entrepreneur's Franchise 500®

Why Deka Lash?

We're a Leader Poised for Sustained Growth

Deka Lash is one of the largest brands in the do-it-for-me lash extensions segment in the beauty industry. The category is forecast to grow by over $570M by 20271. This is supported by attractive demographics: Women control 85% of consumer spending in the US, and 81% of women care more about wellness and self-care2.

For many of our clients, lash extensions are the beauty service they feel they can’t go without. Our lash and brow services give our clients an effortless, “I woke up like this” look while saving them time in their morning routine.
Sources: 1 Technavio; 2 Forbes, The Harris Poll *Ranked #1 in lash and brow services in 2023 among the Franchise 500 by Entrepreneur Magazine

With an Attractive Business Model

Our membership-based service keeps customers coming back, leading to recurring and predictable revenue. With a great team in place, franchisees can manage and oversee the business without having to be the day-to-day operator. Our efficient studio design allows for the business to operate in an attractive retail space as small as 750 square feet!

With Ongoing Support for Your Success

Our new owner training, Deka U, arms you with 4 days of management instruction across all key aspects of the business. We offer initial, on-site training for your lash artists and ongoing support, including Master Lash Artist training for your ambitious hires. We also provide real estate and site selection support and help you set up foundational operations like payroll.

We’re there with you to help nurture your success. Dedicated Franchise Success Managers partner with you as an owner to support your new studio pre-, during- and post-opening and meet with you regularly to discuss your operations and local marketing. Easy-to-navigate dashboards ensure you have ready access to your key performance indicators. Furthermore, with over 130 locations across the US and Canada, our franchisees partner together to share best practices and support one another’s success.

A Differentiated Offering

We feature a unique, open studio concept and customer experience clients see as superior. Our lash beds were designed from the ground up to maximize both client and lash artist comfort. This, coupled with our Deka-Certified Lash Artist training, makes for a truly special customer experience.

Our one-stop menu of services makes it easy for clients to take care of their lash, brow and skincare needs in one place. This includes our exclusive TrueXpress lash service for clients focused on efficiency and convenience, our sugaring facial hair removal services, optional skincare services, and brow lamination, tints and shaping for men and women.

Supported by Innovative Products and Tools

Our cruelty-free and clean formulation products help clients care for their lashes and skin and represent an additional revenue source. Focused on innovation, we update this assortment on a regular basis.

And we make it easy for our clients to do business with us. Our augmented reality virtual try-on app engages customers with our lash style options and prepares them for their visit. Our 24/7 booking capability makes it easy for clients to schedule a service and minimizes in-studio interruptions.

A Purpose-Driven Brand

Driven By Our Values

Focused on shining a light on our clients’ natural beauty, we’re a values-driven brand with an empowering and confidence-boosting service. There’s nothing better than the feeling when a client opens their eyes and sees their new lashes! Our proprietary training and collaborative culture enable lash artists to focus on their artistry in a supportive environment and create opportunities for lash artists and managers to grow and develop and build a career with us.

A Unique Story

A Franchisor for Franchisees, we are driven by our origin story. Our founder, Jennifer Blair, was an early adopter of lash extensions after falling in love with their ability to boost confidence by highlighting a woman’s natural beauty and to eliminate the need for mascara. The challenge was that the service was not broadly accessible as it was limited to exclusive salons at a high price. Seeing the opportunity, Jennifer secured her license and began lashing out of a small, rented space in the back of a day spa. The day she opened, after placing a promotional ad, she was amazed and moved to learn over 200 customers had already booked appointments.

An inspirational leader and creative visionary, Jennifer designed a unique, more transparent open studio environment that fosters community and collaboration, created a differentiated lash artist training program, attracted an exceptional team, and built a unique and special culture. The concept quickly took off and her husband Mike, a Carnegie Mellon-educated management consultant, joined her in the business.

What We Look for in Franchisees

Not just anyone can join our system. While no beauty experience is required, we look for people who are passionate about the impact our services can have on our clients’ lives.

Successful franchisees are natural leaders who are good at connecting with others—from clients, to their lash artists, to the other businesses in their retail center and their community—and are committed to operational excellence and delivering an outstanding experience.

What Do Our Franchise Owners Say?

Our Distinctive Experience

Step into a Deka Lash studio and experience our unique, open concept

Financial Qualifications

Minimum Liquid Capital


Minimum Net Capital


*All values are represented in USD

Initial Investment

$222,800 – $476,850

What Support is Offered?

Deka Lash has made a commitment to developing a franchise that is built around support. We offer support for Marketing, Training, Operations, Site Selection, Construction and more. Deka Lash is committed to excellence and by hiring experts with franchising experience, we are able to provide the kind of support you need to be successful.

How Do I Train Employees?

We have expert trainers on staff. Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas two of the last four years. We will help you every step of the way to make sure your staff will be properly trained before you open your doors.

How Do I Market My Business?

Our marketing staff works diligently to produce campaigns and vet world-class partners to ensure that marketing your business is easy and efficient. Each store has its own micro-site, social media accounts, and marketing tools to help you with brand awareness, lead conversion, and tracking.

Get Started

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