Introducing Deka+: The Next Chapter in the Deka Lash Story
If you’ve ever walked out of your Deka Lash appointment looking gorgeous and thought, I wish I could get everything done here — we heard you.
For over a decade, Deka Lash has been North America’s go-to destination for custom lash extensions and brow services. But our clients have always wanted more. More services. More solutions. One trusted place for all of it. That’s exactly why we built Deka+.
What Is Deka+?
Deka+ is a new medical aesthetics studio concept from the founders of Deka Lash, designed to bring advanced skin treatments, injectables, and medical-grade skincare together with the lash and brow services you already know and love.
Think of it as everything you’ve been booking appointments for, available in one beautifully simple experience.
Deka+ services include:
- Wrinkle reducers (including Botox®)
- Dermal fillers
- Advanced facials
- Medical-grade skincare
- Lash and brow services
All medical aesthetic treatments are performed by highly trained, licensed professionals under the supervision of a double-board-certified medical director, with a focus on natural-looking results, personalized treatment plans, and the same welcoming environment Deka Lash clients have always trusted.
Why We Built It
The medical aesthetics industry is booming, but it’s also broken.
The U.S. medical aesthetics market now exceeds $17 billion and grows by more than $1 billion every year (American Med Spa Association, 2024). Demand for non-invasive treatments is surging. But most med spas offer the same commoditized experience: clinical, transactional, and disconnected from what women actually want.
They know how to treat. They’ve never understood beauty.
Deka+ changes that.
“Our clients kept asking us where they could go for Botox® and advanced skin treatments,” said Jennifer Blair, Co-Founder and CEO of Deka Lash and Deka+. “Instead of sending them somewhere else, we built the answer. Deka+ is about meeting them where they are and giving them access to more advanced aesthetic treatments in the same welcoming environment they know and love.”
What Makes Deka+ Different
Beyond the expanded service menu, Deka+ is built on an infrastructure that no traditional med spa can replicate from scratch.
AI-Personalized Treatment Plans: Every Deka+ client receives a customized treatment plan powered by proprietary AI technology — so your care is never generic, and your results are never one-size-fits-all.
A Client Base That’s Already There: Deka+ launches with something most med spas spend years trying to build: an established, loyal client community with over 100 studios’ worth of trust already in place. That’s a competitive advantage no new entrant can buy.
A Centralized Sales & Conversion Infrastructure: Deka+ is backed by the same operational systems, brand standards, and performance infrastructure that scaled Deka Lash into one of North America’s leading beauty franchise brands.
“We are the experts in lashes and brows — and now we’re owning the full face,” Blair said. “The medical aesthetics industry is fragmented, commoditized, and overdue for a brand that truly understands the modern woman — what she wants, how she wants to feel, and the experience she deserves. That brand is us.”
Where You Can Find Deka+ Now
Deka+ is currently available at select locations, with more studios introducing the concept as the brand expands across North America.
Current Deka+ locations include:
- McMurray, Pennsylvania
- Western Springs, Illinois
Additional locations are coming. To find a studio near you or to learn more about available services, visit dekaplus.com.
Own a Deka+ Franchise
For beauty and wellness entrepreneurs, Deka+ represents a rare opportunity: entry into a high-growth industry backed by a proven brand, an operational playbook, and a client base that already exists.
Deka+ is part of Look Good Brands — the parent company behind Deka Lash and an expanding portfolio of beauty and wellness concepts with more than 100 studios across North America. The Deka+ franchise opportunity is now open to qualified operators looking to bring this concept to new markets.
If you’ve been watching the medical aesthetics space and waiting for the right brand to partner with, this is it.
Learn more about the Deka+ franchise opportunity at dekaplus.com/own-a-franchise.
The Full-Face Future Is Here
Deka Lash was built on one promise: making women look and feel their most beautiful. Deka+ is that same promise, expanded, elevated, and ready for what comes next.
Whether you’re a loyal Deka Lash client ready to explore what’s possible or you’re discovering us for the first time, we’d love to welcome you to the next chapter.
Disclaimer: This blog post is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy a franchise. The offer of a franchise can only be made through a properly filed or registered franchise disclosure document. Nothing in this post is intended to guarantee sales, income, or profits. Consult your legal, financial, and business advisors before entering into any franchise agreement.