Headshot of Cathy Hall, Chief Marketing Officer at Deka Lash. Cathy is a blonde woman smiling, wearing a blue blazer with a white undershirt

Deka Lash Appoints Cathy Hall as First Ever Chief Marketing Officer

Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, announced the appointment of Cathy Hall as the company’s first ever Chief Marketing Officer. A seasoned marketing leader with over 20 years of experience, Hall brings deep expertise in trust-based services retail.

“As Deka Lash continues to grow, we continue to invest in our capabilities, this time adding a high-caliber Chief Marketing Officer to our executive ranks. Cathy brings a passion for franchising and an outstanding track record as an inspirational and results-driven leader, driving profitable growth in related businesses. This includes marketing officer roles with franchises The Joint Chiropractic and Midas International and leadership of services, customer experience marketing and e-commerce for PetSmart. I couldn’t be more excited to have her on our team” said the company’s President, Shant Assarian.