Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, announced the appointment of Cathy Hall as the company’s first ever Chief Marketing Officer. A seasoned marketing leader with over 20 years of experience, Hall brings deep expertise in trust-based services retail.
“As Deka Lash continues to grow, we continue to invest in our capabilities, this time adding a high-caliber Chief Marketing Officer to our executive ranks. Cathy brings a passion for franchising and an outstanding track record as an inspirational and results-driven leader, driving profitable growth in related businesses. This includes marketing officer roles with franchises The Joint Chiropractic and Midas International and leadership of services, customer experience marketing and e-commerce for PetSmart. I couldn’t be more excited to have her on our team” said the company’s President, Shant Assarian.