Combining work and family life isn’t easy, yet Jennifer Blair, cofounder of booming lash franchise Deka Lash, has managed to do just that with great success. Before opening her first lash studio with her husband, Michael, the pair ran a teeth-whitening business in Pittsburgh. But once Blair experienced lash extensions for the first time, she immediately wanted to learn the technique and offer it to clients.
“When I first started out, I wasn’t looking to launch a brand. I saw the reaction clients had after their first lash application: the excitement, the smiles, the initial ‘wow’ factor,” explains Blair. “I became passionate about finding ways to make the service affordable and convenient.” Since opening its doors in 2011, Deka Lash has grown from a stand-alone studio with three beds and five employees to a bustling franchise with more than 40 locations across the United States. Blair’s daughters, Demi and Karli, the company’s namesakes, have even gotten involved in the family business: Demi is a lash artist and trainer and Karli is a customer service specialist.