Deka Lash co-founder Jennifer Blair featured standing with her two daughters, Karli and Demi

Jennifer Blair of Deka Lash: “Balance And Time For Yourself”

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

“You could say beauty was kind of built into my DNA. When I was younger, I used to get dropped off after school at the salon where my mom worked so I would get to watch the ins and outs of the industry in that sense. I also was really involved in beauty pageants and modeling. I am now a mom of four, and I was a stay-at-home mom for many years. When it was time for me to start working again, I knew I wanted to do something in the beauty space and I also wanted work that was fulfilling. I didn’t want to go back just to earn a paycheck. Lashes were something that weren’t very mainstream at the time. They have always considered an add-on service and the service itself was really limited and expensive. It was hard to find the time or the justification to get them done — my schedule was tight and the price point wasn’t realistic for a parent to keep up with on top of all of the other normal expenses that come along with raising kids.”