Deka Lash Brand President, Shant Assarian

Seasoned Franchise Leader Brings International Brand Experience To Deka Lash

Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, is pleased to announce the appointment of franchise veteran Shant Assarian to its leadership team as the company’s President.

Assarian comes to Deka Lash from Mathnasium, where he served in various C-Suite roles. He was instrumental in driving growth and success through increasing unit revenue and profitability, advancing the technology and resources provided to franchisees, and turning the young brand into a leader in the supplemental education market.