Michael: I’ve been an entrepreneur for most of my career, but my wife Jennifer is ultimately what led me to Deka Lash and the beauty industry. She got into offering lash services and I started to see the similarities between the beauty industry and the technology sector, which is where most of my expertise lies. Specifically, there is this recurring aspect to it. In software and SAAS companies, it’s completely normal to see recurring monthly offerings. In beauty, it’s the same because clients need to be coming back in for their upkeep. In lashes specifically, it was like clockwork seeing our clients come back in every couple of weeks for their fill services.
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